Description

About the Book:

Why do you do what you do? This simple yet profound question lies at the heart of Start with Why, a book that explores what sets successful individuals and organizations apart from others. Through a blend of real-life examples and insightful analysis, author Simon Sinek uncovers a common thread that links some of the world’s most influential leaders and organizations: their ability to start with « why. »

Sinek introduces the concept of « The Golden Circle, » which illustrates the difference between organizations that simply explain what they do and those that start with why they do it. He argues that understanding and communicating the purpose behind actions and decisions is what inspires loyalty, innovation, and success.

Drawing on examples ranging from Martin Luther King Jr. to Apple Inc., Sinek demonstrates how starting with why can transform ordinary companies into extraordinary ones. By focusing on the underlying motivations that drive behavior, individuals and organizations can inspire others to take action and achieve remarkable results.

Start with Why is a compelling read for anyone seeking to understand the power of purpose-driven leadership and communication. Whether you are a business leader, a team member, or simply someone looking for inspiration, this book offers valuable insights into what it takes to lead and inspire others.

• Language: English
• Author: Simon Sinek
• Format: Paperback
• Pages: 256
• ISBN: 9780241958223
• GoodReads